By James Ren

Originally published July 13, 2020

Watch enthusiasts gravitate towards Instagram. The image-centered format appeals to the aesthetically driven. If you’ve made it to Beyond the Dial, you probably are following the big guys like @watchfred (Fred Mandelbaum) and @goldberger (John Goldberger).

Looking for some more under the radar watch accounts to follow? Here are 10 Instagram accounts worth following which have less than 10K followers.

@beefy_lugs_seamaster 

579 followers

Got to love a collector with a focus. This guy only shows images of “beefy lugs” Omega watches. The original “beefy lug” Seamaster line was launched in 1948 and you would be amazed how many other Omegas subsequently had beefy lugs through the 1950’s and 60’s.


@charlyhorologer

930 followers

Charly is a vintage watch dealer who has a shop in Paris. He shows off crisp, beautiful, rare watches on his account. He is known for his wrist rolls. “Et voila!”

@doctorsteelitaly

3,117 followers

Focused on vintage chronographs from the 1940’s, especially Longines.

@enicar_forums

571 followers

Steve H is the administrator of enicarforums.com. He is an authoritative source of information about vintage Enicar, a once obscure brand which has seen a large rise in enthusiasm since the publication of the sold out book Time for a Change.

@horolovox

2,515 followers

Mitch Greenblatt is an watch entrepreneur who recently wrote a book called Retro Watches. His Instagram is a compilation of the kind of quirky, weird, and sometimes downright bizarre watch and clock designs that are discussed in his book.

@onehourwatch

6,110 followers

Lee Yuen-Rapati is a designer who posts daily imaginative, whimsical watch related drawings done in one hour or less. 

@pucci.papaleo

1,111 followers

Pucci Papaleo is a collector and writer/photographer specializing in vintage Rolex chronographs. He write the definite book on the Rolex Daytona. He only has 16 posts but wow, each photograph is incredible.

@thebubbleback

751 followers

Donald P. runs a compilation of amazing photos of Rolex Bubblebacks from around Instagram. Bubblebacks had their heyday with Japanese collectors driving the market in the 1980’s but they will be back if Donald has anything to say about it.

@tootooltalla

647 followers

This collector has the most rare and exquisite vintage Omega watches. Scroll through the feed and take a look. Trust me.


@yoichipartenope

657 followers

Yoichi Wanatabe is a Japanese collector focused on beautiful examples of watches from the 1930’s and 1940’s. Exquisite examples of rare bubblebacks, art deco pieces, chronographs, moonphases are all to be found on his feed.